Archive | Business

Your marketing minute: 5 Ways to market your business for free, or close to it

Your marketing minute: 5 Ways to market your business for free, or close to it

By Donna Dahl

Most entrepreneurs are looking to grow their business while stretching every dollar. Is it possible to market your business effectivelywithout having to spend much? Continue Reading

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Your marketing minute: How do you know when you need a pro?

Your marketing minute: How do you know when you need a pro?

By Donna Dahl  

Are there times when the services of a professional are just so definitely in order that taking the “I’ll do it myself” approach is out of the question? Think about services like graphic artistry, photography, garment alterations or hair cuts. I only know three people who cut their own hair and two of them simply shave their heads. I know very few who do their own oil changes or who alter their own garments or repair their own shoes. They leave those jobs to the professionals.

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Your marketing minute: Four tips for promoting word of mouth advertising

Your marketing minute: Four tips for promoting word of mouth advertising

By Donna Dahl

Are you always looking for ways to promote your business at little or no charge? Word of mouth advertising fits the bill. Continue Reading

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Your Marketing Minute: Which first impression counts the most?

Your Marketing Minute: Which first impression counts the most?

By Donna Dahl  

You are at a networking event. You are meeting new people. You are introducing yourself. At what point do people you meet create their first impression of you? Continue Reading

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Keep your kids safe online with our parent checklist

Keep your kids safe online with our parent checklist

By Kelly Martin

I’ve recently seen on the news that parents and their children are unaware of what is being shared over the Internet.  As a parent, it’s important to me that our kids are being safe online. Here are the top things parents must be aware of and where to check to ensure that everyone is being safe. Continue Reading

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Your Marketing Minute: Neutralize Marketing Paralysis

Your Marketing Minute: Neutralize Marketing Paralysis

By Donna Dahl  

It feels like a weight hanging around your neck. When you get up to walk, your shoulders are rounded and your nose is pointed toward the floor. You are afraid to look up in case you come across your reflection. You might have to look yourself in the eye. Continue Reading

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How to hire a professional speaker

How to hire a professional speaker

By Ed Rigsbee

The two most important initial decisions in hiring a professional speaker are: first, in hiring a professional speaker, determine if you want a speaker with content or one for primarily entertainment value. Next you will want to decide if you want to work through a speaker bureau or if you will want to work directly with the speaker. Continue Reading

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Features and Benefits: A simple way to tell the difference

Features and Benefits: A simple way to tell the difference

By Donna Dahl 

You are reading a classified ad for a used car in the newspaper. The ad says that the car comes with power brakes and power steering. It also has power windows, power seats and a leather interior. All of these things are features of the car. The features may influence the benefit you get when you drive the car but they have virtually nothing to do with the life-changing benefits of it. Continue Reading

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When it comes to your business, who’s got your back?

When it comes to your business, who’s got your back?

By Barb Reimer

Ever have breakfast in a restaurant and notice a table full of guys with a coffee in hand having what appears to be a jovial conversation? Continue Reading

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Your Marketing Minute: 10 ways to add value to the sale

Your Marketing Minute: 10 ways to add value to the sale

By Donna Dahl 

What does it take to get your customers to buy from you? What if price is not the primary barrier? What if the person you are dealing with is a first-time buyer? What do you need to do to ensure the customer’s confidence in the sale? Continue Reading

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