By Kelly Martin

Can Social Media really help my business?  The answer is YES! Absolutely!  When done correctly Social Media can and will benefit your business.  I can’t think of a better way to keep your clients informed on what you’re working on than through Social Media.  Continue Reading

By Kelly Martin

Many of us heard about the Air Canada fiasco that started with a Tweet.  For those who didn’t hear, a terminally ill 10- year old boy was travelling to New York City as one of his final wishes.  During the flight, his specialized motorized wheelchair was damaged.  Air Canada was trying to repair the wheelchair; however, it took them 24 hours to communicate that to the public.  After being frustrated with Air Canada, Tanner and his Aunt, Catherine Conners, tweeted…. Continue Reading

By Kelly Martin

There are a number of reasons why you should hire a Social Media Consultant.   Here are a few of the ways a good Social Media Consultant can help you save time and money. Continue Reading

By Kelly Martin

Most of us read testimonials or ask people about a business before we buy a product or service; but most of us haven’t thought of using Twitter for testimonials.  Twitter can be a great tool to research what people think about a particular product or service. Continue Reading

By Kelly Martin

Before you start any marketing initiative, you need to set a goal.  What do you hope to achieve through your marketing initiatives?  Do you want to gain credibility? Build relationships? Educate? Once your goal is clear, you can build the content for your tweets to bring you closer to it. Continue Reading

By Kelly Martin

Last week I talked about basic Twitter terms.  There are so many terms used for Twitter that I thought I would expand on it.  Continue Reading

By Kelly Martin

Twitter seems simple enough to use.  The hardest part for most people is keeping their messages to 140 characters.  Not to mention the lingo that goes on in Twitter.  I’m going to define some of the terms used in Twitter and explain how and why they are used. Continue Reading

By Kelly Martin

Social Media works in a few ways to benefit your business.  I’ve said it once and I’ll say it again: people buy people.  People buy from who they know and like.  Social Media helps build and maintain relationships. …both personal and business. Continue Reading

By Kelly Martin

On June 10 the National PTA (Parent Teacher Association) and Facebook announced a formal collaboration to promote responsible and safe internet use to kids. This collaboration will provide support to reduce bullying and increase internet safety and security. I am, along with many other parents, pleased with this announcement.  I am thrilled that Facebook is taking the initiative to ensure our kids are safe. Continue Reading

Troy Media – By Bob Weinstein

The frequency and intensity of cyber attacks have escalated to the point where no one is safe. Continue Reading