Michelle Gabriel explains social media marketing to Markham Hislop
Social media is all the rage these days, especially Facebook and Twitter, with everyone trying to figure out how make money from the latest technology phenomenon. Michelle Gabriel has managed the feat. She describes herself as a “solo-preneur,” a business of one, who specializes in making connections between people who are passionate about living their dreams. A business’ passion is key to making social media work as a marketing tool.
Sometimes she shows them how to make the connections with social media and sometimes she does the connecting for her clients. Either way, she has built a tidy little business based in McKenzie Towne that she uses as a platform to explore the global opportunities social media presents to business people everywhere.
Traditional media (TV, newspapers, radio) connects one source to many recipients. Or perhaps a few recipients, such as when the family gathers around the television to watch the nightly news. But none of the traditional media have the power to revolutionize society and business quite like social media.
Suddenly, everyone is a news source. Everyone has information to share, sometimes very valuable information – though judging by the typical posts on Facebook and Twitter, not always. But instead of information flowing one way, information now flows in all sorts of way. That flow now looks like a spider web instead of a garden hose.
And specialists like Ms. Gabriel teach businesses how to connect the dots in the web.
Her principal message doesn’t really hit home until the business person begins social media marketing for themself. Ms. Gabriel tells her fellow entrepreneurs and solo-preneurs to engage social media, to be sociable, to make solid connections with other people and foster them, just as one would friendships. After all, the people across the world or across the city from you are your friends, even though you may ever only meet them on Facebook or Twitter.
But how do those relationships, those burgeoning friendships, translate into business the skeptical business person wants to know?
The answer is rooted in each invidual business model. There is no one strategy fits all, Ms. Gabriel says. But once the relationships are created, the strategies spring naturally from the types of people in your social media circle and the nature of their need.
If it all sounds a little touchy-feely, well, it is a little. When Michelle Gabriel explains it, her passion for social media marketing convinces even the most jaded business person there just might be something to this fad.
After all, 230 million Facebook users can’t all be wrong.
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